Ever been on a website, ready to check out, only to encounter multiple fields to fill at once? Did the process frustrate you and make you close the page without completing your transaction? Such experiences and the resulting loss of customers could be happening to your business. That’s why you need better consumer identity and access management (CIAM).
Unlike traditional identity and access management (IAM), CIAM enables unknown users to self-register so that their identities are known by your organization. For CIAM to work well, consumers need to feel encouraged and secure in providing their information from the outset. This atmosphere is why a modular approach to CIAM makes sense for you to adopt. Let’s take a look at four building blocks, starting with Capture, followed by Engage, Manage and Admin. With them, your organization gets a manageable, repeatable mechanism to work with the consumer identities you need. In each part of the upcoming blog series, we’ll focus on one of those building blocks.
What Capture Means in CIAM Strategy
Consumers expect a frictionless form coupled with privacy. You want to provide those elements while obtaining their personally identifiable information (PII) and consent during their initial contact. The Capture building block allows you to achieve all these goals.
During the Capture sequence of your CIAM strategy, you establish and gain user trust as you collect their basic attributes in your first external, consumer-facing interaction. Often, this item is a form template you host in relation to your use case. You offer easy initial signup so that consumers feel comfortable submitting more PII and starting a work ..
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