Global Privacy Control Launched to Offer Users Greater Internet Trust

A number of technology companies have come together to create the Global Privacy Control (GPC), a new standard to help ensure consumers can feel safe about how their personal data is used on participating websites.

The GPC is a standard for web browsers and websites to simplify making and handling online privacy requests, in particular requests like "Do Not Sell" (do not sell my data to third parties without my consent). This claims that users have lacked tools and standards to invoke privacy rights offered as part of GDPR and CCPA, so rather than having to click on individual links across many websites, users can communicate their privacy preferences in one step via the GPC.

Rob Shavell, CEO of Abine, said the launch of GPC and associated technology aims to change the issue of consumer rights outlined being complicated to enforce. “The industry has relied upon this ‘nothing will happen in practice’ understanding to avoid both real investment and real change. The launch of GPC and associated technology aims to change this status quo."

The GPR will enable browsers and extensions to send a signal to participating websites to communicate a ‘Do Not Sell’ request to limit the sale or sharing of the user's personal data.

In this phase of the rollout, individuals can enable GPC by installing a supported browser or extension such as Blur by Abine or by ..

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