Disclaimer: No advertisers were harmed in making this project
On Thursday, Google reminded everyone who might have forgotten that "privacy is paramount to us" and announced an initiative called "Privacy Sandbox" that proposes paving over a few privacy pitfalls without suffocating its ad business.
It takes a certain chutzpah for a company with such a lengthy history of privacy scandals to insist that privacy is "paramount" – more important to the company than anything else. Note that the company's avowed mission is "to organize the world's information and make it universally accessible and useful." Surveillance capitalism depends on the absence of privacy.
A decade ago, Eric Schmidt, Google's CEO at the time, suggested that those who sought privacy were probably doing something wrong and argued that it's browser rivals block third party tracking google pitches privacy sandbox peace
