TiMi Studios, one of the world’s most lucrative game makers and is part of Tencent’s gargantuan digital entertainment empire, said Thursday that it has struck a strategic partnership with Xbox.
The succinct announcement did not mention whether the tie-up is for content development or Xbox’s console distribution in China but said more details will be unveiled for the “deep partnership” by the end of this year.
Established in 2008 within Tencent, TiMi is behind popular mobile titles such as Honor of Kings and Call of Duty Mobile. In 2020, Honor of Kings alone generated close to $2.5 billion in player spending, according to market research company SensorTower. In all, TiMi pocketed $10 billion in revenue last year, according to a report from Reuters citing people with knowledge.
The partnership could help TiMi build a name globally by converting its mobile titles into console plays for Microsoft’s Xbox. TiMi has been trying to strengthen its own brand and distinguish itself from other T ..
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