What does ‘good customer service’ mean to you in 2021? A friendly greeting when you enter a shop? Quickly fixing any issues with deliveries? Or, perhaps the company you entrust with your data maintaining strong security and privacy practices?
It’s been a long time since digital technology was a special interest topic. Product launches, business deals, and new innovations were once reported on only in industry magazines – now, you’d be hard pressed to find a mainstream newspaper that doesn’t have some kind of technology section. We’ve quickly become used to the fact that when the tech giants talk, everybody listens.
More recently, however, it’s become clear that the internet has taken another step towards the centre of the public conversation. While new devices and technological advancements are still (mostly) kept in separate sections of the media or tagged on to the end of the TV news, problems with technology often land straight on the front page.
Outside observers have spent decades treating hacks and attacks as something arcane, as a distant problem that only the technologists can understand and only they have to deal with. Consumers, meanwhile, were left to hope that any issue would soon be fixed – whether that’s waiting for access to their files to be restored or trying again the next day to get into a website.
Cybersecurity is now everything-security
A few recent stories have underlined that those days are, or should be, behind us. In just the last two months, ransomware attacks have interrupted the operations of pipelines, food producers and the health sector. For many, this has been followed as a story about the international nature of cybercrime and claims that cryptocurrencies are enabling new types of attack.
For those comm ..
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