What You Need to Know About California's New Privacy Rules

What You Need to Know About California's New Privacy Rules
Proposition 24 will change Californians' rights and business's responsibilities regarding consumer data protection.

In November's elections, Californians voted in favor of Proposition 24, which effectively expands the state's data privacy legislation with a new set of rules. At a broad level, the California Privacy Rights Act (CPRA) will succeed the California Consumer Privacy Act (CCPA) on January 1, 2023.


Many organizations may have just gotten comfortable with General Data Protection Regulation (GDPR) or CCPA compliance. They are likely wondering what the CPRA entails and what those changes mean moving forward.


In the coming months, the California legislature will iron out the details about the CPRA. However, the major changes between the CCPA and CPRA have already crystallized. Although this list isn't exhaustive, the following are some of the biggest changes in the regulation.


A New Enforcement Agency Is BornThe CPRA introduces a new enforcement agency, the California Privacy Protection Agency (CPPA). This agency is akin to data protection supervisory authorities that exist in other countries. The agency will made up of a five-person board, two of whom must be appointed by the California governor. The California State Assembly, Senate, and Attorney General will appoint the remaining members. The CCPA is tasked with investigating CPRA violations, conducting hearings, and issuing sanctions when necessary. The agency will also provide guidance on CPRA's implementation.


Requirements About Sensitive Personal InformationThe CPRA introduces the concept of "sensitive personal information." According to the new law, sensitive personal information includes identification numbers, such as Social Security numbers, driver's license numbers, identity card or passport numbers, account credentials, credit card details, geolocation information, communications content in emails and text messages (if a business is not the recipient of the communication), and ..

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