Facebook has finally rolled out the Off-Facebook Activity tool that it has been working on since August 2019.
The tool can help you limit Facebook’s tracking of your activities, something that the social network has received immense criticism for, and determine how far you can allow it to monitor your activities on other websites. You can also decide what information you want to be associated with your Facebook account.
What Off-Facebook Activity actually does is that it turns off storing and sharing of data sent to Facebook by third-party apps and websites that Facebook users access. This is how Facebook manages to keep a tab on all your activities. Even if you use a Ring Doorbell app, this would be recorded by Facebook.
The volume and magnitude of the data collected by Facebook is immense. And, it is indeed a great idea to rebuild the lost trust of Facebook users by allowing them to Clear History, a term Facebook’s CEO Mark Zuckerberg has associated with the new feature.
See: Some social engineering skills and Facebook will gift your account to hackers
For your information, third-party apps and websites use the Pixel and Software development kit (SDK) from Facebook to store information about all your activities and the devices you use. This information is regularly shared with the social network, which uses it to bombard your computer and mobile screens with facebook facebook tracking activities
