UK Ad Campaign Seeks to Deter Cybercrime

The United Kingdom’s anti-cybercrime agency is running online ads aimed at young people who search the Web for services that enable computer crimes, specifically trojan horse programs and DDoS-for-hire services. The ad campaign follows a similar initiative launched in late 2017 that academics say measurably dampened demand for such services by explaining that their use to harm others is illegal and can land potential customers in jail.


For example, search in Google for the terms “booter” or “stresser” from a U.K. Internet address, and there’s a good chance you’ll see a paid ad show up on the first page of results warning that using such services to attack others online is illegal. The ads are being paid for by the U.K.’s National Crime Agency, which saw success with a related campaign for six months starting in December 2017.


A Google ad campaign paid for by the U.K.’s National Crime Agency.



NCA Senior Manager David Cox said the agency is targeting its ads to U.K. males age 13 to 22 who are searching for booter services or different types of remote access trojans (RATs), as part of an ongoing effort to help steer young men away from cybercrime and toward using their curiosity and skills for good. The ads link to advertorials and to the U.K.’s Cybersecurity Challenge, which tries gamify computer security concepts and highlight potential careers in cybersecurity roles.


“The fact is, those standing in front of a classroom teaching children have less information about cybercrime than those they’re trying to teach,” Cox said, noting that the ..

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