What types of data are companies collecting, and when does it stop serving us?
Value exchange: The ultimate differentiator
First, let’s start by assessing the process of giving away data. It’s assumed that in 2020, every person produced approximately 1.7MB of data every second. Without a doubt, a portion of this data is created – and provided – consciously and voluntarily, such as signing up for a newsletter, posting on Instagram, or allowing cookies when browsing your favorite online store.
Voluntary provision is all about value exchange, so it’s key to understand what companies use your data for. Is it to make a product or service better? If yes, providing relevant information might be beneficial. But what if it’s for third-party advertising or data brokerage purposes? Then users would probably expect more value i ..
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