Three ways to transform the customer experience and build a loyal client base
Building a successful managed services business is more challenging than ever before. Faced with market commoditization, increased competition, shrinking margins, and an ever-evolving threat landscape, progressive managed service providers (MSPs) are working hard to differentiate their services and business. Yet the reality is, customer service will set you apart from the pack.
Prioritizing the customer experience — actually committing to a customer-centric operation — will drive repeat business, recurring revenues, and most importantly, satisfied clients who will be more than happy to tell others about their experience working with you.
In fact, Walker — a well-established experience management (XM) services firm — revealed that by the end of this year, customer experience will overtake price and product as the key brand differentiator.
Creating a fan base
Turning customers into great raving fans doesn’t always happen overnight, but with a few tips in mind and a continued focus on putting the customer at the heart of everything you do, you can start to build a loyal, enthusiastic fan base.
You may already have a core group of customers that have been with you from the start — businesses that continually upgrade to new services, seek your advice, and have referred new clients to you. These are emerging fans and you should pay special attention to them — but at the same time, a customer-centric focus goes beyond simply catering to the fans.
These three tips below will set you on the right course to building an exceptional client base.
Take the time to know your clients
Trans ..
Support the originator by clicking the read the rest link below.
