Safety has a feeling all its own, and that’s what’s at the heart of McAfee+.
We created McAfee+ so people can not only be safe but feel safe online, particularly in a time when there’s so much concern about identity theft and invasion of our online privacy.
And those concerns have merit. Last year, reported cases of identity theft and fraud in the U.S. shot up to 5.7 million, to the tune of $5.8 billion in losses, a 70% increase over the year prior. Meanwhile, online data brokers continue to buy and sell highly detailed personal profiles with the data cobbled together from websites, apps, smartphones, connected appliances, and more, all as part of a global data-gathering economy estimated at well over $200 billion a year.
Yet despite growing awareness of the ways personal information is collected, bought, sold, and even stolen, it remains a somewhat invisible problem. You simply don’t see it as it happens, let alone know who’s collecting what information about you and toward what ends—whether legal, illegal, or somewhere in between. A recent study we conducted showed that 74% of consumers are concerned about keeping their personal information private online. Yet, mos ..
Support the originator by clicking the read the rest link below.
