Avastians embed fundamental privacy values into their work by developing a “privacy rule of THUMB”
There are a number of important principles and values to keep in mind when discussing privacy and data protection. One of the clearest statements of privacy principles can be found in Article 5 of the EU’s General Data Protection Regulation (GDPR), namely: Lawfulness, fairness, and transparency; purpose limitation; data minimization; accuracy; storage limitation; integrity and confidentiality; and accountability. These are fundamental to the European approach to privacy and data protection.
In fact, whenever I need to give someone a ‘crash course’ in the GDPR, and they’re really short on time, I tell them that if they align their processing with those principles, in most cases, they’ll be on the right side of GDPR compliance. That’s because these fundamental principles permeate the rest of the GDPR and form the basis for the various rights and obligations found within.
These principles and others (such as proportionality and “data protection by design and by default”) play a big part in how any company should treat personal data. Without going into a detailed discussion on each of these principles, but keeping them in mind, I’d like to briefly discuss just three important values and how they apply to Avast’s approach to privacy.
Privacy as a fundamental right
Avast looks at privacy from a European perspective: It’s a fundamental human right. Online interactions which involve people’s personal data aren’t just economic transactions, but instead are inextricably linked to digital identity or personality.
Informationelle Selbstbestimmung (“informational self-determination”) is a term t ..
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