If you haven’t given your online privacy much attention lately then things need to change. In our era of weekly data breaches, the ‘I’ve got nothing to hide’ excuse no longer cuts it. In my opinion, ensuring your privacy is protected online is probably more important than protecting your home and car! A sloppy approach to online privacy can have devastating ramifications to your financial health, your career and even your physical wellbeing.
This week is Privacy Awareness Week in Australia – a great reminder to give our online privacy a ‘check-up’ and work out what we can do to ensure the information we share online (and who sees it) is locked down.
What Do We Need to Protect?
When we think about online privacy, we often think about protecting our password and financial data online. But it’s a little more complicated. There are 2 categories of information that we share in our online life that requires protection.
Personally Identifying Information (PII) – this includes our name, birthdate, address and Medicare number
Non-Personally Identifying Information – this includes the information about what we do online. It’s a combination of the websites we visit, what we buy online, our online searches and the pages we like on our social media profiles. Our online activity creates a digital folder about ourselves and many companies just love this data so they can send targeted ads your way. Ever wondered why you receive ads about holiday destinations after a few wishful holiday Google searches?
Without adequate online privacy, all the information about our online activities can be collected and analysed by third parties. In fact, data collected (legally) about you by websites can be very lucrative! Companies, known as data brokers, collect and maintain data on millions on people ..