Privacy Advisory: What Regulatory Changes Have Been Happening Around Cookie Consent

Privacy Advisory: What Regulatory Changes Have Been Happening Around Cookie Consent


The TrustArc “Current State of Cookie Consent Compliance and Enforcement” Privacy Advisory provides a brief background on cookies and tracking technologies, the role of the GDPR’s definition of consent and that law’s relationship to ePrivacy. Also addressed are recent cookie consent-related activities by several regulatory authorities, clarifying compliance requirements within the EU, and early possible interpretations relating to cookie practices under the forthcoming California Consumer Privacy Act (CCPA).


The EU ePrivacy Directive regime, as implemented among the individual Member States, independently requires consent as a pre-condition to lawfully accessing or storing information on an end u ..