New research from OpenText reveals the growing level of concern among Aussies over the privacy and protection of personal data since the start of the pandemic.
The survey findings demonstrate an overall lack of knowledge about what specific data is stored, and for what reason, as well as a lack of trust in how organisations store and manage that data.
The key to restoring trust lies in better information governance and protection, combining a robust enterprise information management strategy with multi-layered security and data protection that provides greater assurance and delivers an information advantage.
Survey highlights
With pandemic life over the last 2+ years being accompanied by the widespread adoption of remote working, a general shift to doing everyday activities online, the frequency of recent cyber attacks and government rollout of digital solutions such as the COVIDSafe app, Aussies are becoming more wary of those that have access to their personal data — so much so that almost three-quarters (74%) say they have new concerns about how organisations are using their data since the pandemic began.
Such is the strength of these concerns that almost half (49%) say they’d no longer use or buy from a company they were previously loyal to if it failed to protect or leaked their personal data. In addition, almost two-thirds (64%) would be willing to pay more to use or buy from an organisation that was expressly committed to protecting personal data.
New era of concern
As the world emerges from the worst of the global health crisis, Aussies are increasingly concerned about how their data is being managed and protected in this new norma ..
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