Tales (and Advice) From Setting Up a Product Line

Tales (and Advice) From Setting Up a Product Line

Making something that has to get into others’ hands involves solving a lot of different problems, many of which have nothing at all to do with actually building the dang things. [Conor Patrick] encountered them when he ran a successful Kickstarter campaign for an open-source USB security key that was not only shipped to backers, but also made available as an ongoing product for sale. There was a lot of manual and tedious work that could have been avoided, and so [Conor] laid out all the things he wishes he had done when first setting up a product line.


Turning these unprogrammed boards into finished products then shipping them is a big job.

If the whole process is a river, then the more “upstream” an issue is, the bigger its potential impact on everything that comes afterwards. One example is the product itself: the simplest and most easily managed product line is one that has only one product with no variations. That not only minimizes errors but makes supply, production, and shipping more straightforward. Striving for a minimum number of products and variations is also an example of something [Conor] didn’t do. In their crowdfunding campaign they offered the SoloKeys USB device — an implementation of the FIDO2 authentication token — as either USB-A or USB-C. There were also two types of key: NFC-capable (for tapping to a smartphone) and USB only. That is four products so far.


Offering keys in an unlocked state for those who want to tamper makes it eight different products. On top of that, they offered color choices which not only adds complexity to production, but also mak ..

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