New TrustArc Research Reports on Consumer Privacy Attitudes One Year Into GDPR Enforcement Era

New TrustArc Research Reports on Consumer Privacy Attitudes One Year Into GDPR Enforcement Era


May 25, 2019 marked the one year anniversary of the EU General Data Protection Regulation enforcement deadline. In the last twelve months, companies across the globe have been working diligently to achieve and maintain compliance under the regulation. The GDPR significantly increased the requirements on how businesses address consumer individual rights. Companies have been tasked with putting processes and systems in place in order to receive, escalate, and accommodate consumer requests. Failure to comply with the GDPR can result in fines, loss of reputation, and expenses associated with responding to any compliance investigations. During the IAPP Global Privacy Summit in DC earlier this month, Ireland Data Protection Commissioner Helen Dixon shared that over 6000 complaints have been launched since May 25, 2018, and eighteen large scale investigations are underway and will be reviewed by the European Data Protection Board this summer.


TrustArc has announced new findings from an online study conducted by Ipsos MORI, a global research and consulting firm, on behalf of TrustArc. The survey polled individuals aged 16-75 in the UK about a number of issues surrounding the GDPR one year since it went into effect on 25 May 2018.


A summary of the key findings follows.


TrustArc Research


Trusting Companies With Personal Data Is Increasing

36% of respondents trust companies and organisations with their personal data more since the GDPR privacy regulation came into effect one year ago (rising to 44% among 16 to 24-year-olds and 41% among 25-34 year olds). Only one-third or less of those aged 35-44, 45-54, and 55-75 report being more trusting. Women, at 38%, expressed more trust in companies and organisations than men at 33%.


Understanding GDPR Compliance Is Challenging

25% of respondents are confident they can tell if a company or organisation is GDPR compliant versus 33% who are not confident. There were ..