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Identity checkpoint: NuData newsletter
Most of us prepare for a big concert or live event. We pick our outfits in advance, coordinate arrival times with friends, figure out where we might eat, and develop a plan for how we’re going to get home. But are we applying the same level of care to make sure our ticket purchases are safe and secure?
Historically, the answer is no — and fraudsters know it. As event traffic returns to near pre-pandemic levels (consider Taylor Swift crashing Ticketmaster as a sign ticket sales are back on track), an influx of bad actors are rushing to capitalize on opportunities for fraudulent behavior. To prevent negative outcomes, both ticket buyers and sellers must rethink how they approach online security.
By working in tandem, these two groups can better understand the security risks at play in the event ticketing industry and protect themselves against increasingly sophisticated cyberattacks.
Event ticketing fraud presents a unique challenge
There are a number of reasons why the live events industry presents a unique challenge for cybersecurity professionals. But one of the biggest factors is that ticket sellers often struggle to understand their buyers’ purchasing behaviors.
To better understand why, consider how a customer’s behavior differs when interacting with a ticket selling platform versus their bank. The customer logs in to their bank’s website or mobile application once every couple days. Most of these interactions cover routine tasks: paying bills, checking their account balance, or verifying ..
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