First, it says, Apple made water resistance claims without making it clear to consumers that these were true only in ideal laboratory conditions, and phones had not passed the same tests in real-life conditions. [...] Second, and more seriously, Apple made iPhone water resistance claims in its marketing, but then refused warranty service on phones which suffered water damage.
Apple has been fined ten million Euros, and additionally ordered to publish a notice on its Italian website through a "Consumer protection information" link. The potentially opens the way for similar rulings in other European Union countries, and could conceivably lead to class action lawsuits in the US and elsewhere, now that the issue has been highlighted. SetteBIT notes that the ruling references three Apple ads. Apple tends to delete older ads from its YouTube channel, but the site archives its own copies, providing proof of the claims originally made.