Introducing Adaptive Protection in Microsoft Purview—People-centric data protection for a multiplatform world

Introducing Adaptive Protection in Microsoft Purview—People-centric data protection for a multiplatform world

At Microsoft, we never stop working to protect you and your data. If the evolving cyberattacks over the past three years have taught us anything, it’s that threat actors are both cunning and committed. At every level of your enterprise, attackers never stop looking for a way in. The massive increase in data—2.5 quintillion bytes generated daily—has only increased the level of risk around data security.1 Organizations need to make sure their information is safe from malicious attacks, inadvertent disclosure, or theft. During the third quarter of 2022, insider risks, including human error, accounted for almost 35 percent of unauthorized access incidents.2 But on the positive side, we’re seeing a growing awareness across all areas of organizations about the need to safeguard data as a precious resource.


Our customers have been clear in voicing their need for a unified, comprehensive solution for data security and management, one that’s as scalable as their business needs. In the Go Beyond Data Protection with Microsoft Purview digital event on February 7, 2023, Alym Rayani, General Manager of Compliance and Privacy Marketing at Microsoft, and I will discuss Microsoft’s approach to data security, including how to create a defense-in-depth approach to protect your organization’s data. We’ll also introduce some groundbreaking innovations for our Microsoft Purview product line—such as Adaptive Protection for data powered by machine learning—and invite new customers to sign up for a free trial. We remain guided by our core belief that security is a team sport. So in this blog, I’ll address how our newest innovations can help y ..

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