The battery-powered Echo model, designed exclusively for India, is priced at 5,999 Indian rupees ($84). Users can currently purchase it at an introductory price of 4,999 Indian rupees ($70) and the device will begin shipping on December 18.
Other than the built-in battery pack, the new speaker model offers an identical set of features — access to some 30,000 Alexa skills, compatibility with a range of home devices, of course, support for Alexa voice assistant — as other Echo variants. (The new model additionally carries an array of four LEDs that light up when a user taps the power button to show battery level.)
Amazon has never disclosed how many Echo speakers it has sold in India, but it has noted that the country is one of its most important markets. At a conference in September, Rohit Prasad, VP and head scientist of Alexa AI at Amazon, said the “adoption of Alexa in India has been phenomenal.”
The e-commerce giant, which has invested north of $5 billion in India, is among many international firms that are currently betting to turn the nation of 1.3 billion people into one of their biggest markets. Winning that market means customizing many of their products and services to align with local conditions in the nation. In September, Amazon announced Alexa was adding support for Hindi language to broaden its appeal in the nation.
Amazon executives said they intend to bring this new speaker to other markets eventually.