Not all leading identity and access management (IAM) vendors can also be successful as consumer identity and access management (CIAM) vendors. But with the right identity expertise, it’s possible. As Zero Trust mantras permeate the security and IT landscape, we know by now that everything’s about context, and not a single identity is to be trusted without being verified. But which identities are those mantras really referring to? Just internal users?
Entities must protect their sensitive internal data. Therefore, only the right people should access the right data at the right time. Yet, our digital world continues with endless frustration and borderline unusable web experiences for data and information sharing with arguably the most important identities we could spend time and money protecting — our customers.
Managing and protecting internal employees is very different from managing and protecting external users, such as customers, citizens or even Internet of things (IoT) devices. The former focuses on tight security and resource access. Meanwhile, the latter is concerned with simplified digital experiences, protecting personal data, self-management of that data and growing business goals through the acquisition and retention of users.
While many vendors do serve both use cases, it is difficult to do both and do it well. In this year’s Forrester Wave for Customer Identity and Access Management report, 13 of the major CIAM providers were evaluated against 32 criteria collectively assessing current offerings, strategy and market presence.
Which traditional IAM players were able to keep up with evolving CIAM trends at the same time as filling the needs of consumers? And, what distinguished the top CIAM solutions?
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