As TikTok fell prey to extensive criticism and was labeled as a 'threat to security' by governments, resulting in the banning of the popular video-sharing platform, the creators have long ago started weighing what's next!
In the wake of TikTok's future succumbing to uncertainties, Instagram has rolled out a new feature 'Reels', that appear to be in direct competition with what TikTok had to offer.
Starting today, Instagram is launching "Reels" feature for its users in more than 50 countries, it is seen as a remarkable and well-timed attempt by Instagram to capitalize upon the global turmoil in the creative sphere of social media. It's also a potential opportunity for Instagram to expand its identity from a photo app to a video entertainment platform.
With the expansion, now the feature will be available in major international markets including India, the U.S., the U.K., France, Brazil, Germany, Australia, Mexico, Spain, Argentina, Japan, and many others.
In a similar manner like TikTok, Instagram Reels will allow people to create mini-clips with music that they can share with their followers, these short-form videos will be discoverable while users browse the "Explore" tab on Instagram.
Reels let users record 15 seconds long video clips and add filters, effects, and popular music onto them, the feature is entirely embedded inside Instagram's original app and is not to be mistaken for being an add-on or a separate app. It is not a different world altogether like TikTok or Vine, but just 'yet another thing' one can do on Instagram.
While announcing the release of "Reels", the company said in a blog, "It's a new way to create ..
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