Google knows “what, when, where & how much” about your online shopping but claims it does not use the data for advertisement.
Gmail is home to more than 1.5 billion users which makes it a lucrative service for Google whose business model demands data collected from users’ online searches, web browsing, and other online activities. More data means more business for both Google and third-party advertisers.
Lately, Google is being criticized for carrying out a practice involving collecting online purchase data of users for years. This hardly comes as a surprise since Google has a solid track record of collecting user data including reading Gmail emails for targeted advertisements and location data of Android users without their knowledge or permission.
“The world’s most valuable resource is no longer oil, but data,” The Economist.
According to a report published by CNBC, Google is using Gmail to secretly collect your online purchasing data which means that the company knows where did you shop online, what did you buy and how much did you spend on the particular transaction.
Hence every single detail about purchases that you made online is known to Google if you have had purchase receipts sent to your Gmail account. For instance, Google has a gmail wittingly storing online purchase years