Facebook CEO Mark Zuckerberg arrives for a House Financial Services Committee hearing on Capitol ... [+] Hill in Washington, Wednesday, Oct. 23, 2019, on Facebook's impact on the financial services and housing sectors. (AP Photo/Andrew Harnik)
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“Facebook is the primary means of connecting SMBs with employees, partners, and customers, yet they are failing to highlight the economic value that it brings to its members, societies, and countries,”
Sir Martin Sorrell at Techonomy conference, November 18, 2019.
Facebook may be so focused on being the global connector that it is overlooking its most important public relations point. In an interview with Sir Martin Sorrell this morning at the Techonomy conference, Sorrell noted that, “Facebook is not leveraging the fact that it is a significant driver of small and mid-sized business (SMB) growth when it is defending the company in the media and to regulators and legislators,” he noted.
“Facebook is the primary means of connecting SMBs with employees, partners, and customers, yet they are failing to highlight the economic value that it brings to its members, societies, and countries,” he added..
Facts back him up. SMBs are the key driver of economic growth. In 1979, U.S. economist, David Birch published “The Job Generation Process,” which noted, contrary to popular wisdom, that small businesses created more jobs than large companies. In 1994, Birch refined this theory and noted that the greatest job creation came from th ..
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