You've likely heard that 90% of the world’s data was created over the last two years. This phrase, often quoted, sometimes attributed, is passing through the public consciousness, on its way to becoming trivia. Before its reduced to a ‘fun fact’ I offer it as a cautionary tale. The author’s favorite fictional detective once said “There is nothing more deceptive than an obvious fact.” I invite the reader to turn this ‘obvious fact’ around and project it forward into the future. If true, the world’s data will grow tenfold in the next two years, and a hundredfold in the next four.
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