A display at the Galleria Campari in Italy (Sailko, CC BY 3.0 https://creativecommons.org/licenses/by/3.0, via Wikimedia Commons).
When a damaging data breach occurs, it’s important for the targeted organization to respond with transparency and control the incident-response message that gets communicated to potential victims. But now ransomware actors have devised a new way to disrupt that message and fan the flames of negative publicity.
Earlier this month, the Ragnar Locker ransomware gang took over one or more Facebook user accounts and used them to purchase online social media advertisements designed to embarrass one of its recent double-extortion victims, Italian liquor company Campari Group.
The tactic is new, and a clear effort to apply added pressure upon victims to pay. It also spotlights a growing concern for organizations targeted by attackers: social media as a medium provides adversaries unfettered access to consumers and a means to directly counter the organization’s own messaging on an incident.
Ransomware actors often use their own establ ..
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