Rubrik, a cloud data management company and Gartner Magic Quadrant leader for data centre backup and recovery solutions, is positioning for growth across Africa through the appointment of Axiz as a value-added distributor and strategic partner.
Werner Vorster, Country Manager at Rubrik, says the next phase of Rubrik’s growth will include expansion across the rest of Africa. “We awarded the business to Axiz for several reasons: they have good coverage in South Africa and an impressive footprint across Africa.
"Our longer-term goal is to expand the business into the rest of Africa, so when we are ready to make the move, we already have a partner to support us,” he says. Vorster also highlights the high-quality sales teams, technical expertise and marketing support Axiz will avail to support Rubrik’s growth.
“Importantly, we also looked at Rubrik alliance partners in the Axiz stable. We are Microsoft’s number one ISV partner globally and work closely with the likes of VMware, both of which are strong within the Axiz portfolio. This will allow us to leverage the ecosystem within Axiz. Another area in which Axiz is strong is that they have already onboarded a few next-gen vendors, and as a disruptive technology, Rubrik wanted a partner with experience in taking next-gen vendors to market.”
Axiz CTO Jacques Malherbe says the partnership encompasses sales, marketing and technical support: “It’s a strategic partnership. We have built a services engine behind it and a full support system to get the product to market across Africa.”
Axiz, with a presence in 33 countries and technical support services in most of them, fields a strong portfolio of leading disruptive solutions and cloud solutions including Microsoft and VMware. “We are proud of our portfolio of hardware and software ..
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