Amazon's Latest Gimmicks Are Pushing the Limits of Privacy

Amazon's Latest Gimmicks Are Pushing the Limits of Privacy

Additionally, while companies like Apple and Samsung have brought biometric fingerprint and face scanners to the masses by making sure the data never leaves the device, Amazon One takes the opposite approach. Kumar writes that "palm images are never stored" on Amazon One itself. Instead they are encrypted and sent to a special high security area of Amazon's cloud to be converted into "palm signatures" based on the unique and distinctive features of a user's hand. Then the service compares that signature to the one on file in each user's account and returns a match or no match answer back down to the device.


It makes sense that Amazon doesn't want to store databases of people's palm data locally on publicly accessible machines that could be manipulated. But the system could perhaps have been set up to generate a palm signature locally, delete the image of a person's hand, and send only the encrypted signature on for analysis. The fact that all of those palm images will be going for cloud processing creates a single point of failure.


"Both the home drone and the palm payment are going to rely heavily on the cloud and on the security provided by that cloud storage," the Internet Society's Hall says. "That's worrying because it means all the risks—rogue employees, government data requests, data breach, secondary uses—associated with data collection on the server-side could be possible. I'm much more comfortable having a biometric template stored locally rather than on a server where it might be exfiltrated."


An Amazon spokesperson told WIRED, "We are confident that the cloud is highly secure. In addition, Amazon One palm data is stored separately from other personal identifiers, and is uniquely encrypted with its own keys in a secure zone ..

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