At Rapid7, we have made it our top priority to uncover unmet customer needs and create value in new product development that addresses these needs. This post will give you a glimpse into the research that was conducted to pinpoint under-served and unmet customer needs in the vulnerability risk management space.
The Rapid7 team approached this research by leveraging the Jobs To Be Done framework, which follows the belief that people hire products and services to get a job done. To complete a job, people strive to achieve functional and emotional outcomes. In other words, people want products and services that will help them get a job done better and/or cheaper.
To start, Rapid7 completed a UX exercise with security professionals from 18 different companies. Based on that work, we derived 74 outcomes that security professionals were trying to achieve within their vulnerability and attack surface management programs and for their businesses.
In this UX exercise, we also asked about detection and response (D&R) programs..
Today, I’ll be providing some commentary on the top three customer outcomes for vulnerability risk management identified through Rapid7’s research. As a career security professional, I’ve done the work, built the capabilities, and seen the impact of not having a balanced investment in both attack surface management and detection and response.
The Rapid7 team structured desired outcomes identified through the Jobs To Be Done research by using the following statement formula:
Without further delay, here are the top four desired outcomes from security professionals in the vu ..
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