Security breaches are a fact of life. Despite adhering to best practices and having all of the right technology and safeguards in place, no company (no matter how preeminent) is ever totally immune.
As organizations increasingly rely on digital data, store more of said data in the cloud, and shift to an all-remote workforce, opportunities for breaches are only growing. Given this, it's no wonder the cybersecurity market is projected to reach a staggering $248 billion by 2023.
Although companies can't control whether they'll ever experience a breach, they do have control over how it's handled. By keeping the following strategies in mind, companies can foster customer trust and loyalty, even amidst security breaches.
Be TransparentTransparency is integral to trust. Take it from the Dalai Lama, who famously stated, "A lack of transparency results in distrust and a deep sense of insecurity." This couldn't be more true when it comes to how companies alert their customers to — and handle — security breaches. When vetting a security vendor, there's no bigger red flag than a company that previously has tried to cover up or hide the details of a breach. It signals a major cultural issue regarding integrity within the organization and dismantles user trust.
When organizations experience a breach, it's vital that they quickly disclose to customers what has happened, how it happened, and exactly how it will affect them. This should be done in a proactive and timely manner — no customer should ever have to wonder or do their own research in an attempt to figure out what happened. As a follow-up, customers should also be briefed ..
Support the originator by clicking the read the rest link below.
