I know I’m a little late to the party to hit the prime SEO for Black Friday, Cyber Monday and holiday shopping. But if I know the readers of this newsletter, everyone is far from done with their holiday shopping already after a few days.
I also know I’m far from the only person to warn consumers about scams during this season, so I’m trying to split the difference and highlight a few specific scams and spam campaigns that are already circulating in the wild, some of which popped up right on Black Friday, so you don’t get caught in the remaining days leading up to the winter holidays.
Fake Facebook ads seem to be the flavor of the month for scammers. This is completely anecdotal, but my mom almost got “got” with a fake Facebook post in a group she belongs to claiming to have some great deals on Nintendo Switch games on Amazon that were not actually real (thankfully she hadn’t clicked the link before she asked me if “Mario Odyssey” was a good deal at $15).
Still, several other reports have shown that scammers are using Facebook ads to advertise a deal for a $19 Stanley cup — these are the water bottles all the influencers are using nowadays and, even when they are on sale, don’t go for any less than about $35. In this case, it looks like the actors are just looking to take your money or credit card information with a fake ordering process and no plans to send you anything.