Why Enterprises Need to Get Ready for the “Roaring Twenties” Redux

Why Enterprises Need to Get Ready for the “Roaring Twenties” Redux


Charles CooperConsulting Editor




The RSA Conference 2021 Virtual Experience is happening May 17-20 and Symantec, as a division of Broadcom, will be providing a summary of some of the leading stories from the conference to help you stay informed.

Think of the “The Roaring Twenties” and the phrase conjures up images of the anything-goes decade between the end of the first World War and Wall Street’s 1929 Crash.
A century later, “the IT world is on the precipice of another Roaring Twenties,” according to Forrester VP Laura Koetzle, who predicts the next decade is shaping up to be a “may you live in interesting times” era.
“Because this has been such a difficult 15-ish months, I do expect a bunch of 1920s-style decadent partying, once that’s allowed,” she said in a speech at the RSA Conference 2021. But post -2021, Koetzle expects the roaring 2020s to be a little less ‘Gatsby’ and a lot more about adapting to pandemic-connected shifts that are going to leave permanent changes in the business and technology landscape. Indeed, Koetzle recounted how the business world has made radical changes over the course of 2020 and 2021 that were once thought too difficult, if not impossible, to pull off. She said they made those changes because there was no alternative. But now, as IT tentatively enters a post-pandemic future, an equally important challenge looms to sort through those changes and decide which remain and how to secure them. Here’s how she expects events to unfold:
More Security, More ConvenienceEmpowered consumers will increasingly direct their spending to brands that offer secure no-touch techniques and new digital experiences. During the pandemic, businesses operated under unique constraints, rolling out digital experiences of varying quality. While this has been a learning experience for all concerned, consumers will lose patience with vendors that can’t provide ..

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