If you think customers aren’t concerned about what you do with your data, the recent WhatsApp controversy should make you think again.
When the popular messaging app announced changes to its privacy policy that eliminated the ability to opt-out of sharing data with its parent company, Facebook, thousands of users jumped ship.
Data such as address books, phone numbers, photos, and the contents of some messages will be automatically shared with Facebook after the policy goes into effect, which was supposed to happen on February 8.
The company pushed the date back to May 15 to give users more time to understand the new policy. Rather than trying to understand it, though, many users have closed their accounts.
Six data privacy mistakes that apply to your business
If you own a business that operates online to any extent, the controversy surrounding WhatsApp’s new policy should concern you. Here are six things to watch out for to ensure that you don’t lose customers because of data privacy concerns:
1 – Having insufficient data security measures
If your company collects personal data, that data must be properly secured. All too often, businesses rely on apps that have inherent security vulnerabilities, or they fail to implement measures that shield personal data.
Any time you must transmit customers’ personal data, the data must be encrypted and otherwise secured. Otherwise, the information becomes vulnerable to hackers and is basically available to the entire internet. It’s crucial to invest in effective data transfer security protocols like SSL encryption, o ..
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