What does Noom know about you?

What does Noom know about you?
Emma McGowan, 2 March 2021

Is the Noom weight loss app worth it?



If you’ve thought about weight loss in the past year or so — or if you’ve listened to a podcast or been on Instagram — you’ve probably heard of Noom. Noom is a new(ish) weight loss program that focuses less on calorie counting and more on the psychological aspects of living a healthier life. They’re all about educating users on how to make healthier food choices and workout more, which sounds pretty great to me.
I personally haven’t tried Noom, but I’ve been intrigued. So for this week’s What Does the Internet Know About Me?, I decided to do things a little differently. Instead of looking at a service that I currently use — and which therefore already had a bunch of information on me — I’m going to look at one I’m thinking about using, before signing up. I’m being proactive about my privacy! What a concept, right?
What Noom tracks
Noom tracks three main categories of data: personal information, health information, and device/webpage-related information. 
Personal information
First and last name
Personal profile
Email address
Mailing address
Telephone number
Username
Password
Health information
Height
Weight
Blood pressure (if provided)
Blood glucose (if provided)
Biometrics
Fitness level
Foods eaten 
Exercise (through the Health app or another third-party app)
Calories consumed
Device/webpage-related information
IP address
Browser
Operating system
Hardware
Mobile network information
URL that referred a user to Noom
Sites/areas visited in-app and on-site
Device location
Cookies
Third-party logins
What does Noom do with your data?
The primary th ..

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