25% of internet traffic on any given day is made up of bots, the Kasada Research Team has found. In fact, there is a synthetic counterpart for almost every human interaction online.
Bot mitigation tactics
These bots work to expose and take advantage of vulnerabilities at a rapid pace, stealing critical personal and financial data, scraping intellectual property, installing malware, contributing to DDoS attacks, distorting web analytics and damaging SEO.
Luckily, tools, approaches, solutions and best practices exist to help companies combat these malicious bots, but cybercriminals have not been resting on their laurels and are constantly working on ways to bypass the protections used to block bot activity.
It is important to regularly review what tactics you are using to combat bot traffic and analyze your success rate, as this process will help you understand whether your mitigation approach has already been figured out and worked around by cybercriminals. If you’re not continually evolving your defense along with the attackers, then you’re still a good target for bots.
The shortcomings of traditional approaches
Shortcomings have recently come to light about even the most common and accepted bot mitigation technologies. For example, solutions offering CAPTCHA challenges are not only ineffective at detecting and stopping automated attacks, but they often lead to a friction-filled experience, frustrating customers and leading to lower conversion rates.
Many online retailers and e-commerce providers will actually forgo implementing security due to fear that this friction will have a negative impact on sales.
Bot mitigation approaches that are based on observations from historical and ..