A report released today by Big Four accounting firm KPMG found that large majorities of the American public are highly concerned about the security of their personal data, and that US companies aren’t helping matters by ramping up their collection of that data.
Fully 92% of respondents to KPMG’s survey said that they were concerned to some extent about how personal data that they provide to companies is handled, and nearly nine in 10 said that businesses should be more forthright in detailing how they handle personal data they collect.
“Consumers want more trust in and control over the use and collection of their data,” the report’s authors wrote. “Companies that provide access to clear information about their data use processes can expect to improve the level of trust among conusmers.”
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