Understanding Security as an Investment: The Importance of Pen Testing for Startups

Understanding Security as an Investment: The Importance of Pen Testing for Startups

Recently, we sat down with Sercan Esen and Serhat Cillidag, CEO and CTO of Intenseye, respectively, to discuss developing robust security programs for startup environments. Read on to learn about Intenseye’s pen testing experience with Rapid7, see how they came to view security as a company investment, and get their advice for other startups on how to create a strong security posture.


Assessing your security ROI


Before Intenseye was founded in 2018, Sercan and Serhat were working at Sony developing AI and web platforms. Since then, they’ve developed the Intenseye business, leveraging existing manufacturing and warehouse facility cameras to analyze health and safety use cases, with an eye (no pun intended) toward incident prevention. In the age of COVID-19, cameras also help enforce social distancing and contact tracing protocols, while thermal camera integrations measure body temperature at the entrance of the facilities.


Since customers may associate surveillance equipment with “Big Brother,” Intenseye makes user privacy a priority, aiming to respect anonymity while ensuring all is secure. This means making data anonymous, developing a strong code of AI ethics to prevent information misuse, providing clients with AI ethics resources from independent third parties, and refusing to accept or record sensitive biometrics, such as facial recognition and detection information.


Intenseye’s emphasis on security is unusual among fledgling organizations. Startups aren’t known for funneling resources toward building robust security postures prior to launch. Intenseye originally initiated penetration testing to satisfy the requirements of enterprise customers, but they’ve since come to view security investments as worthwhile for startups more generally.


For one, investing in security protects developers. Among organizations operating in a cloud enviro ..

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