UK ICO fines biz profiteering from COVID-19 crisis by sending unsolicited marketing texts to Joe Public

UK ICO fines biz profiteering from COVID-19 crisis by sending unsolicited marketing texts to Joe Public

Digital Growth Experts Ltd (DGEL) is nursing a £60,000 smackdown doled out by the UK’s data watchdog after it sent out thousands of nuisance marketing text messages about hand sanitisers during the coronavirus outbreak.


Some 16,190 texts were received by unsuspecting members of the public between 29 February and 30 April, said the UK Information Commissioner’s Office. However DGEL - which also lists products on Amazon - was unable to "provide sufficient evidence that it had the consent it required."


The texts promoted Zoono-branded hand cleaning products that purported to be "effective against coronavirus," said the ICO. Reg readers will remember that silly members of the public bulk-bought certain products, including
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