UK data watchdog confirms it's probing complaints about spammy marketing for NHS COVID-19 contact-tracing app

UK data watchdog confirms it's probing complaints about spammy marketing for NHS COVID-19 contact-tracing app

Exclusive The Information Commissioner's Office (ICO) has confirmed it is investigating grumbles about heavy-handed marketing emails and texts promoting the NHS COVID-19 contact-tracing app in England.


Between 26 and 27 September, NHS Digital messaged anyone resident in the country who was over the age of 16 and had previously provided their contact details to a GP. Those contacted had not specifically opted in to receive marketing communications regarding the NHS COVID-19 app.


In its FAQ, the NHS justified the mass email-and-text blast by underlining the urgency of the current situation.


"It was determined a matter of public health importance to encourage people to download the ..

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