Transfr raises $12M Series A to bring virtual reality to manufacturing-plant floors

Transfr raises $12M Series A to bring virtual reality to manufacturing-plant floors

The coronavirus has displaced millions of workers across the country. In order to recover, companies must focus on re-skilling their workforces in a measured and sustainable way. However, training and recruitment can cost hundreds of thousands of dollars for companies, a heavy investment that is hard to explain during volatile times.


To Bharani Rajakumar, the founder of Transfr, the dilemma of displaced workers is the perfect use case for virtual reality technology. Transfr leverages virtual reality to create simulations of manufacturing-plant shop floors or warehouses for training purposes. The platform’s entry-level gives workers a way to safely and effectively learn a trade, and companies a solution on mass up-skilling needs.


At its core, Transfr is building a “classroom to career pipeline,” Rajakumar says. Companies have influence over the training they need, and students can turn into entry-level employees within vocational schools, on-site or within training facilities. Below is a presentation from the company highlighting the trainee experience.

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Transfr’s core technology is its software. Hardware-wise, the business uses Facebook’s Oculus Quest headset with Oculus for Business, not the generic customer hardware available in stores.


Transfr makes money by charging a software-as-a-service licensing fee to companies, which can go for up to $10,000 depending on the size of the workforce.


Transfr started as a mentor-based VR training programming play. The business sold courses on everything from bartending to surgery skills, as shown below:


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The shift to displaced worker training, Rajakumar says, came from realizing who had the purchasing power in the relationship of entry-level employees. Hint: It was the companies ..