Everything we do seems to have an associated app these days, and all day they vie for your attention, pinging and lighting up in their needy ways. TouchWood wants to tone down this exhausting non-stop competition with a quiet, simplified interface built right into the natural material of your desk or wall.
Co-founders Matthew Dworman and Gaurav Asthana were fed up with the idea that making your home or workplace smarter usually meant adding even more stuff: a smart speaker that sits on your desk, a smart watch constantly telling you your step count, a smart fridge that slips advertisements into your morning routine. Not only that but these devices and apps are constantly drawing you away from what you want to do, whether that’s work or trying not to work.
They wanted (they told me) something like the enchanted sword Sting from Lord of the Rings: It’s just a sword 99 percent of the time, but it’s also an orc radar if and when you need it, and even then it just glows. Why doesn’t the digital world similarly only appear when you need it, and in the least obtrusiv ..
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