TikTok Privacy Refresh | Avast

TikTok Privacy Refresh | Avast
Emma McGowan, 30 November 2020

Secure your presence on TikTok with this set of privacy-centric tips



If there’s been one big winner of lockdown, it’s TikTok. One of the newest — and certainly most successful — social media apps to hit the scene, the app went from relative obscurity to household name as people found themselves stuck inside. Bored and with nothing else to do, kids, teens, moms, dads, and even grandmas turned to app formerly known as musical.ly to create quick, fun videos together.
There was also the controversy earlier this year when the Trump administration tried to ban TikTok in the United States because of its Chinese parent company. And while there’s been a lot of back and forth about whether or not the company shares data with the Chinese government, the general consensus now seems to be that it doesn’t. (Do what you want with that perspective because, honestly, it’s not like we haven’t seen social media companies lie about their data collection and storage before.)
When it comes to data collection, TikTok is up there with its American cousins. By which I mean: It’s bad. The app collects information on you as soon as you download it, whether you use it or not. If you do sign up, it tracks the usual stuff that companies that want to sell you advertising track: location data, which videos you watch, all of the content of all of your messages, cookies, your comments, your phone model and operation system, everything you touch, and your contacts. TikTok has also been show ..

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