The metaverse is coming; businesses and government agencies are already building virtual worlds to support city services, meetings and conferences, community building, and commerce. They’re also rendering spatial apps around travel, car sales, manufacturing, and architecture in what Citi predicts will be a $13-trillion market with 5 billion users by 2030.
“Just as the internet, e-commerce, social media, smartphones, and remote computing have in the past two decades changed the ways companies operate and reach their employees and customers, organizations are now experimenting with the metaverse because they are seeing this as an extension of prior transformations,” says Cathy Barrera, founding economist of Prysm Group, which partners with Wharton College in teaching executive education programs on metaverse business and blockchains.
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