In 2018, the video game industry became one of the most lucrative in the world, generating $43.4 billion in revenue within the United States alone. When we consider that video game licenses are only a fraction of the total market, it becomes clear just how important the industry is compared to the movie and music industries, for example. Moreover, conservative estimates put global revenue for the gaming industry at over $130 billion for the past year, placing it ahead of Hollywood and the blockbusters premiering worldwide.
An entire ecosystem has sprung up around the gaming industry, electronic sports, or eSports, being one of the main attractions for audiences eager to watch teams or individuals play against each other in tournaments broadcast on cable television. With nearly 400 million viewers each year, and more being added via streaming platforms such as Twitch or Mixer, eSports and the mainstream media have found a balance between both worlds, recognizing that there’s huge business potential in these competitions.
With crowdfunded prizes that have reached $30 million, eSports brings together teams from all over the world to compete in different multiplayer games.
Stereotypes and urban myths would have you believe video games are only played by a certain type of individual, but recent research presented by ESA (Entertainment Software Association) indicates that in the US the average gamer is 34 years old, and women make up 45% of the gaming demographic. Currently, one of the main factors when deciding which video game to purchase is the online gameplay capability, a feature that provides players with a competitive arena to test their abilities against equally ranked opponents and enables developers and publishers to charge a ..
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