Almost every site you visit tracks you to try and link your browsing history to your interests and, in turn, show you targeted adverts. One minute you’re searching for a new desk, the next adverts for that furniture website you looked at are stalking you around the web
WIRED UK
This story originally appeared on WIRED UK.
If you want to get a sense of how you’re being tracked across the web take a little time to read (and disable) the cookie options that appear each time you visit a new site. They’ll give you a sense of what technology each website is using to track its visitors and the information they gather. (The consent preferences on WIRED are controlled by parent company Condé Nast).
With the Do Not Tracking setting in browsers becoming increasingly useless, web browsers are increasingly flexing their privacy credentials Apple’s Safari browser has boosted its anti-tracking tech and Firefox has blocked trackers by default since 2018.
Google Chrome is also planning on getting rid of third-party cookies. However this won’t happen until 2022 and there are still significant questions about how the change will be implemented.
In the meantime, y ..
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