As organizations across the country begin to emerge from their mandatory COVID-19 hibernations, the transition could be difficult for many as they continue to feel the brunt of the health crisis and its economic impact. These challenges would be exacerbated for small and midsize businesses (SMBs). Although reopenings and renewed operations offer initial hope, they're also being met with a great deal of uncertainty because many SMBs have fewer resources — in terms of capital and personnel — than they previously had.
Often overshadowed by large enterprises, SMBs are responsible for nearly 44% of economic activity in the United States, according to the US Small Business Administration. But given the current climate, it can be difficult for SMBs to find available and/or affordable resources, and they are finding themselves easy targets for cyberattacks. In response, they are looking to the cybersecurity community now more than ever for accessible cybersecurity solutions, especially considering the never-ending wave of malware, ransomware, and phishing campaigns.
What exactly should SMBs be looking for as they determine the best products and services to mitigate their cybersecurity issues and enhance their overall security postures? Here are three simple, yet effective suggestions.
Simple Pricing First and foremost, finding free or low-cost versions of cybersecurity products or services is a must. Luckily for SMBs, many organizations have offered their solutions at discounted rates in response to the coronavirus pandemic. These security vendors are rightfully recognizing how essential it is to keep SMBs — which serve as the backbone of their local economies — up and running. By taking a ..