Sourcepoint announces the acquisition of RedBud to provide deeper insights for buyers and sellers of media and data. The acquisition of RedBud’s technology stack and its exceptional team of advertising and privacy experts will uniquely position Sourcepoint to become the most fully-featured data privacy, compliance and consent management platform focused on the advertising and marketing technology markets.
In today’s data-driven and increasingly privacy-conscious world, data ethics is critically important, yet the ability to understand the privacy practices of partners in a scalable and granular way has been a challenge for those in the media ecosystem.
RedBud’s scanning and analytics software solution, DIAGNOSE, provides a comprehensive approach to vendor assessments and performance monitoring.
This acquisition will level the playing field for publishers by provid ..
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