Securing Innovation Through Trust

Securing Innovation Through Trust

When I was a kid, no one talked about “careers.” We talked about “jobs,” and every child had a definitive --and often popular-- answer to the question, “What do you want to be when you grow up?” My aspirations changed a few times through the years, but they always focused on work that had a profound and positive impact on the world, not just the job itself. Instead of being a doctor, I wanted to find a cure for chicken pox. Instead of training as a chef, I wanted to create the next classic American meal. 


As an adult, my aspirations on work have not changed. I love technology and working in cybersecurity, but the impact I want to make is to keep organizations protected from cybercrime and enable our technology partners to play an active role in safeguarding the world.


I have been in technology sales most of my career. Whether through direct or channel sales, there is one constant attribute that determines success or failure, and that is trust. Trust can be explained in many ways. It is having the knowledge and expertise to recommend a technology solution that fits the customer’s needs, not yours. It is building and maintaining a track record of doing the right thing on a consistent basis. It is about possessing intelligence of emerging trends and having the confidence to advocate change.


For the hundreds of technology partners we work with every day in the Channel, that trust was put to the test during this pandemic. Companies relied on their technology partners to help them implement remote working solutions alongside new and untested virtual collaboration styles, as well as establishing new supply chain processes and assistance with rethinking conventional strategic planning. 


Despite all the collaborativ ..

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