A report released by F5 has found that 43% of Asia–Pacific consumers expect businesses to protect their data, while another 32% believe it’s the responsibility of the government. More than 90% of consumers also revealed they would choose convenience and frictionless or seamless application user experiences over security. These findings reveal that businesses and governments are responsible for a delicate balancing act between security and convenience.
Industry expert Ankit Saurabh, Assistant Lecturer at the School of Engineering and Technology at PSB Academy, noted that COVID-19 has changed many aspects of consumers’ digital habits, with many people adapting to working from home and online banking, entertainment, shopping and food delivery applications. “During this critical time, businesses need to work even harder towards improving their security postures to protect customer and organisational data,” said Saurabh.
To remain competitive under these circumstances, businesses must deliver unique, high-performing and secure digital experiences, while adhering to complex compliance and security requirements and ensuring a convenient and user-friendly experience. To help achieve this goal, businesses should turn to the consumer. F5’s report shows that 27% of respondents are not aware of breaches to government sites or high-use applications, making it vital to view customers as allies, working towards the common goal for a secure digital experience.
If provided with the right experience, users can increase vigilance when sharing their data or demand more transparency on how their data will be used. Saurabh believes that businesses must train and equip their workforce with the necessary skills, and involve the consumers in ..
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